Google Trends: Another Search Engine Optimization Tool

Monday, November 26, 2007

Driving traffic to your new blog ain’t easy. You really have to work hard for it and you need tools to help you do it. Luckily, Google is here to help bloggers, like you, find a spot on the search engine. It offers different tools on search engine optimization like the Google Analytics and Google Alert.

Another interesting and powerful tool that is not often seen in the limelight, since it is still in Google Labs, is the Google Trends. This analysis tool can help bloggers decide what content to build on their blogs by finding out the current popular search terms on the web. Through Google Trends, your traffic may eventually increase since you are writing contents on the popular queries.

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Google Trends does not only list the hot trends today but also allows you to find the trend on the keywords related to your blog. Just type in a main keyword for your blog and a linear graph will be loaded. The graph will show you the total number of searches done on Google for that particular keyword you typed in over time. Just set a particular time frame like for the past 12 months or All Years (2004-present).

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Some keywords would have News items related to it. These items are tagged with letters on the graph, where on the right side are the links to the news items corresponding to the letters in the graph.

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Aside from a graph, included in the results are the top cities, regions, and languages in which people searched for the term you have entered.

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You can also compare up to five search terms by separating them with a comma. This may help you decide what queries to focus and what queries to set aside for the meantime.

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Google Trends only works, however, with general search terms. If the keyword is very specific, a graph may not be shown because the search volume collected is not enough to show a graph. Google also claim that the results may contain innacuracies for a number of (technical) reasons. Yet, Google Trends is an interesting tool still for building contents in your blog. Information provided by Google Trends is now updated daily, while Hot Trends is updated hourly.

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Posted by Advert Master at 8:36 PM  

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