Techno Sider

Google is expected to launch an online information storage service in an attempt to become the central depository for the world’s digital data.

Its new data storage facility – code-named “GDrive” – would allow users to store digital files such as music tracks and photographs on the internet and access them through any web browser.

The move will escalate the rivalry between Microsoft and Google over how best to steward the explosion in domestic digital data. Analysts agree that answers are needed to consumers’ data problems, ranging from how to keep highly sensitive information secure, to avoiding the loss of holiday photographs. It is estimated, for instance, that more than 270 billion digital photos will be taken this year.

In January Microsoft announced a hardware-based solution with its Home Server platform, a scaled-down version of the servers that companies use to store data.

A spokesman for Google, the dominant force in internet advertising, refused to be drawn on speculation that the company will release a rival web-based system in a matter of weeks. However he did say: “Storage is an important component of making web applications fit easily into consumers’ and business users’ lives.”

Last year Google inadvertently leaked an internal memo that made plain the scale of its ambitions over online data storage – a strategy that would apparently make computer hard drives all but defunct.

“With infinite storage, we can house all user files, including e-mails, web history, pictures, bookmarks, etc and make it accessible from anywhere (any device, any platform, etc),” the document said.

Google is likely to look at how to extend advertising to the service.

Privacy activists are expected to complain that Google already has access to too much information and any new data storage service would be launched into a freshly febrile atmosphere. Fears over data security soared last week when the Government lost personal details of 25 million Britons in the post. However, Google executives are so far unabashed, insisting that the public will trade access to some of its information for improved online services, such as adverts targeted to an individual consumer’s interests.

Executives at Microsoft will also be wary of Google’s plans. Analysts have argued that the long-anticipated GDrive system will make it easier for users to abandon Windows, Microsoft’s dominant operating system.

Henry Blodget, the former Wall Street analyst, who has become a technology blogger, said: “The critical element here will be seamlessness. If Google forces users to go through an inconvenient uploading process, the product will be just another easy-for-Microsoft-to-duplicate (tool).”

$300
cost of a 1-terabyte (1,000-gigabyte) hard drive by 2010, according to Microsoft

270bn
digital photos will be taken this year

79m
number of users of Gmail, Google’s e-mail service, in which stored messages are scanned for keywords to allow the delivery of targeted ads