Techno Sider

Google's new mobile advertising platform, Android, will provide the search giant with more personal information that it can use for more effective online advertising, industry commentators believe.

CCS Insight analyst Ben Wood told the Times: "By getting into mobile, Google can refine the information it has on you - find out who you are calling on the move and what you want to know on the move.

"This means it can then target ads ever more efficiently, which means it can charge advertisers more for the adverts they are placing."

While the privacy lobby may not be happy to hear that analysis, Google's bold strides into mobile internet provision are music to the ears of internet advertisers.

Virtually everyone has a mobile phone, and when mobile internet usage becomes smoother the possibilities for Marketing will be enormous.

Earlier this week Google announced its Android platform, which it says is "more ambitious than any single 'Google Phone' that the press has been speculating about".

It has also emerged that major mobile manufacturer Nokia would not rule out taking part in Google's Android alliance.

Spokesman Kari Tutti told Reuters: "It's not ruled out at all. If we would see this as beneficial we would think about taking part in it. We should never close any doors."

Companies already on board include T-Mobile and Motorola.

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